By Fiona Czerniawska.
Clients, faced with global economic uncertainty and political meltdown, know they can’t rely on cost cutting to survive. Yes, there’s always more that can be done, but most have spent decades doing so much that most future gains will be incremental. Yes, digital–and now robotics and artificial intelligence–promise more significant improvement, but depend on changing behaviours as much as systems. At the end of the day, surviving will depend on thriving, which in turn will depend on growth. According to our recent survey, 52% of clients say that the need for growth is driving their investment in digital transformation, compared to 47% who say that’s being triggered by the desire for productivity improvements.