By Julie Ahadi.
We think it’s time to introduce the concept of conference call hold music etiquette to consulting firms. It’s not that we aren’t amused by some of the choices we have been subjected to of late– indeed, we’ve enjoyed singing along to a veritable smorgasbord of 90s hip-hop classics and contemporary favourites, jam-packed with innuendo and funky beats. What we struggle with, however, is listening to Britney Spears one minute, and the Global Marketing Director of a strategy firm and 15 partners the next. As anyone in their right mind would know, it’s virtually impossible not to finish off the lyrics: “When I’m not with you I lose my mind–Give me a sign…”