By Edward Haigh.
In the depths of the financial crisis, organisations looked at their consulting expenditure and started asking the obvious question: What, exactly, are we getting for our money?
On the whole, they didn’t like what they heard. In some cases, consultants were providing services that delivered a tangible and measurable outcome, but too often they weren’t. Consultants weren’t always to blame for this -- some services have always been more difficult to measure and quantify than others -- but that didn’t do much to calm their clients’ nerves. This was not a time for spending money on something you couldn’t measure.