By Fiona Czerniawska.
The following forms part one of a series of articles that we are publishing based on our on-going research into how clients see consulting firms. To view the second article in this series, please click here.
Digital transformation represents a massive opportunity for technology consulting firms, but why does our research suggest, again and again, that these firms are missing out?
Our new suite of reports, brand perception summaries for individual consulting firms, suggests the answer lies in clients’ heads.
Let’s take IBM as an example. It has a predictably strong reputation for the quality of its technology consulting work...