Like all great business stories, ours has humble beginnings. In place of a garage in Silicon Valley, we had a sofa in London. Having spent the first two or three years since our creation in 2007 following our noses, chasing our tails, and wondering if the sky was actually going to fall in, we wound up on a sofa in Fiona’s front room, trying to figure out what to do next. And it was there and then that we decided we were going to become the world’s leading provider of information about the management consulting industry.
Yes, that’s right folks: We freely and willingly decided to make customers of management consultants. Hadn’t our mothers warned us against reckless decisions like this?