About White Space

Thought leadership strategies and solutions

We help consulting firms to create high quality thought leadership that builds relationships and opportunities in their target markets. Our clients are based around the world and work for the Big Four (Deloitte, EY, KPMG, PwC), technology firms (including Accenture and IBM), HR experts (such as Hay Group), strategy boutiques, mid-sized consulting firms, and smaller specialists.

Our clients tell us that they appreciate our established methodology for analysing the quality of thought leadership, our deep knowledge of what consulting firms are producing (we review more than 1,000 pieces of thought leadership each year), our ongoing research with their target readers (last year we surveyed and interviewed nearly 3,000 senior executives) and our culture (maintained by having a small, experienced team) of collaboration, flexibility, and commitment to delivering value in every project.

White Space

White Space is a subscription service for those wanting to create high quality thought leadership as well as subject matter experts who wish to know what their competitors are writing about.


Every month we update our database by using proprietary search engines to identify new thought leadership from leading consulting firms. This material is classified by topic (service), sector, and geography, allowing users to browse broad swathes of material from different sources very efficiently. Users can also choose to receive monthly updates about recent content matching their interests.

Quality ratings

Since 2007, White Space has rated the quality of thought leadership using our established methodology. Today, subscribers can access our half-yearly ratings, reflecting activity over the previous six months, with which they can benchmark their material.


We provide subscribers with an easy-to-search database of guidance including research, advice, interviews with external experts, and relevant blog posts. This guidance is designed to answer the questions we get asked about the creation and distribution of thought leadership.

Additional services (not included in subscription to White Space)

Competitor analysis

Based on your thought leadership concept, we analyse how competitors have addressed the issue and provide recommendations for creating a differentiated and resilient piece of thought leadership.

Publication feedback

Using our bespoke methodology, we score and provide detailed feedback on individual pieces of thought leadership. Clients ask for this service pre-publication to ensure their content has maximum impact, as well as post-publication for benchmarking and development purposes.

Tailored services

We offer services tailored to our clients’ needs. Our clients range from global leaders of marketing or thought leadership through to sector and service line heads and individuals focused on a specific piece of thought leadership. Examples range from quarterly webinars with members of a firm’s thought leadership community to developing long-term themes for thought leadership to providing guidance around thought leadership structures, processes and governance.

If you would like to know more about subscribing to White Space or any of our services, please contact Alice Noyelle.

About Source

Source is a leading provider of information about the market for management consulting. Set up in 2007, with offices in London and Dubai, Source serves both consulting firms and their clients with expert analysis, research and reporting. We draw not only on our extensive in-house experience, but also on the breadth of our relationships with both suppliers and buyers.