McKinsey & Company Brand Perceptions 2016
Brand Perception Summary 2016
By Alison Huntington.
There’s much to like about the German consulting market: high average revenues, greater availability of talent relative to other markets, and, at this time of year, the promise of glühwein and Christmas markets. OK, that last point isn’t one of the criteria in our market attractiveness index, but the DACH region (of which Germany is by far the largest part) has topped our ranking for two years running without even taking mulled wine into account
Blog | 1st December 2016 | Read more