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A.T. Kearney Brand Perceptions 2017
Brand Perception Summary 2017
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What do clients think of A.T. Kearney? Our renowned client survey asks what consulting clients think of things like quality, value, and the key attributes of the leading consulting firms. It enables us to understand not only how well A.T. Kearney is impressing itself on the mind of clients, but where it’s perceived to be strongest and weakest, from both a sector and service perspective, and even which other firms its clients have on their minds. We make that information available, alongside analysis from our industry experts, in this Brand Perception Summary – a global view of how the A.T Kearney brand is perceived by A.T. Kearney's existing clients as well as its prospects.
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Same, same, not different: Clients’ perceptions of consulting firms in the US
By Alison Huntington.
Youngme Moon’s book, Different: Escaping the Competitive Herd, came to mind when writing up our most recent research into clients’ perceptions of leading consulting firms in the US. In it, Moon makes the case that in trying to differentiate in so many ways—adding product here, bolting on something else there—companies have actually ended up doing the opposite. Instead of coming up with something truly different, they follow what others have done, and ultimately, end up looking more and more like the rest of the competition.
I think we’re seeing something similar in the US consulting market. Every year, we ask senior end-users of consulting to tell us about three firms that they either work with or know by reputation, asking them to rate firms for the quality of their work. What’s striking this year is just how little perceptions vary from firm to firm.
Blog | 6th June 2017 | Read more