Deloitte Brand Perceptions 2017
Brand Perception Summary 2017
By Alison Huntington.
After attending an analyst day at Deloitte (admittedly some time ago now) I was asked to fill in a feedback form about the event. I remember writing something along the lines of: “Deloitte did a great job of telling me where it thinks it is positioned, but did less to address the views of many buyers of consulting services.” What I meant by that is that the entire day passed without mention of the firms many regard as its closest competitors—the rest of the Big Four.
Perhaps more than any other firm, Deloitte has pushed the message out to the world that it’s in a category of one: that it’s unparalleled in its breadth of capabilities, its global reach, and its ability to help clients at any—and all—stages of their business issues.
Blog | 19th October 2017 | Read more
By Fiona Czerniawska
We’ve done a lot of research into how clients think about the value consultants add. The best way is one of the simplest: to ask someone whether a firm has added value over and above the fees they charged. It’s a question a client can instinctively relate to and, by adding some supplementary questions about value as a multiple of fees charged, we can also gauge the extent to which this perceived value has been marginal or genuinely game-changing.
Blog | 1st February 2017 | Read more