EY Brand Perceptions 2017
Brand Perception Summary 2017
By Fiona Czerniawska.
Sometimes you really, really want to scream.
The consulting industry has one of the best value propositions of any industry in the world. What do consultants do? They make business better. So what do they say they do? They talk about how good they are at teaming, and at cross-border working. They tell us they’re more innovative than the next firm, better at implementing than the last. But do they tell us that they’re going to make our organisations better? As I said, in the deafening silence, you want to scream with frustration.
Blog | 23rd August 2017 | Read more
By Fiona Czerniawska
We’ve done a lot of research into how clients think about the value consultants add. The best way is one of the simplest: to ask someone whether a firm has added value over and above the fees they charged. It’s a question a client can instinctively relate to and, by adding some supplementary questions about value as a multiple of fees charged, we can also gauge the extent to which this perceived value has been marginal or genuinely game-changing.
Blog | 1st February 2017 | Read more