IBM GBS Brand Perceptions 2017
Brand Perception Summary 2017
How teaching a six-year old to play the violin can stop IBM Global Business Services becoming the world’s first phantom firm
By Edward Haigh.
A few years ago I attended an analyst summit organised by IBM Global Business Services in Madrid. For anyone who hasn’t had the chance to attend an analyst summit, they’re basically designed to allow a consulting firm to show off its capabilities in order to make sure that analysts understand what it does and are minded to say nice things about it to clients.
IBM’s analyst day was, typically, a beautifully organised event at which analysts were treated like royalty and swept from room to room to meet leaders and luminaries, before being served an extremely agreeable dinner in the sophisticated surroundings of an elegant hotel.
Blog | 21st February 2017 | Read more
By Fiona Czerniawska
We’ve done a lot of research into how clients think about the value consultants add. The best way is one of the simplest: to ask someone whether a firm has added value over and above the fees they charged. It’s a question a client can instinctively relate to and, by adding some supplementary questions about value as a multiple of fees charged, we can also gauge the extent to which this perceived value has been marginal or genuinely game-changing.
Blog | 1st February 2017 | Read more