By Edward Haigh.
A colleague of mine said something that shook me to my marketing core the other day.
We were talking about the bike ride from London to the Loire Valley that a few people from Source will be undertaking in September and for which she, along with another colleague, will be driving the support vehicle. Bemoaning the fact she had to spend a weekend in the proximity of men wearing lycra (a prospect apparently not sufficiently offset by the chance to spend the weekend in northern France eating cheese) she consoled herself by saying: “At least I get to drive your Land Rover and don’t have to drive some crappy Skoda or something."
Some crappy Skoda? Let’s get a few things on the table at this point: My colleague was born in 1990. One...