By Alison Huntington.
You know the feeling: You’ve seen the dress online, or the fancy watch in a shop window. I’ll look so good in it, you think. It’ll be just perfect to wear to that wedding next month, you think. I’ll get compliments from strangers, you think. Life will be better.
But you try it on and it’s not quite right. It’s too big around the middle, the colour isn’t quite right. The oversized watch face makes your wrist look like an udon noodle. You really want it to be the one for you, but after standing there for a few minutes trying to persuade yourself that it’s right, you reluctantly concede that it isn’t.
Clients of consulting firms describe a similar journey with the consulting firms they encounter.