By Fiona Czerniawska.
Our recent article about the market opportunity for internal consulting teams clearly touched a nerve. From the emails and other comments we’ve received, everyone sees the potential in expanding into markets outside their parent company, but there’s widespread debate about the best way to exploit it. So, rather than responding to everyone individually, we’ve decided to draw up a list of what we think matters most.
#1: Know what makes you special
When you start a conventional consulting firm (or any other type of business for that matter), you get the luxury of choice. You’ve spotted a need out...