I’m back to my piece of string.
For those of you who are new to this idea, we’ve been talking a lot about how client perceptions are reshaping the consulting industry, essentially pulling it into two distinct markets. Low-cost consulting that, while it’s highly specialised, is familiar, repeatable and theoretically widely available; success here depends on depth of knowledge and efficiency. High-value consulting is far closer to traditional management consulting and depends of the ability to think and act in a creative and informed way about complex issues. The first market is by far the biggest, but it’s currently growing much more slowly than the second.