How can firms make investment decisions in a time of uncertain growth?

Investing for organic growth as a professional services firm is rarely straightforward, even in times of relatively stable background economic conditions. There are a myriad of factors that go into decisions about which markets to enter, what new services to launch, and how to invest in talent. In periods of crisis and uncertainty, those decisions become orders of magnitude more complex. In this episode, we explore what smart investing looks like in the time of COVID-19.

Fiona Czerniawska; Margaret Cameron-Waller; and Fergus Blair.

How can firms make investment decisions in a time of uncertain growth?
The Future of the Firm