What makes for great thought leadership?

Most consulting firms care a great deal about the quality of the thought leadership they put out into the market; but even so, there are still plenty of sub-par pieces that get published. In this episode, we discuss the impact that good thought leadership can have on a firm’s reputation, what makes some pieces stand out from the crowd, and what firms can do if they want to ensure consistency and quality in their thought leadership output.

Fiona Czerniawska; Alison Huntington; and Fergus Blair.

What makes for great thought leadership?
The Future of the Firm