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Director of Client and Brand Insights

Alison Huntington


Alison is Director of Client & Brand Insights at Source, and is responsible for the reports and projects we do in this area. She has worked with many of the world's leading consulting firms on brand benchmarking, proposition testing, and client feedback projects, as well as authoring reports and white papers on the industry's most pressing issues and topics. Prior to joining Source, Alison worked at Deloitte and Moorhouse as a consultant for five years, working in a variety of industries.

She's currently studying for an MBA with Henley Business School, having won a scholarship through the 2021 “Women in Leadership” competition, a collaboration between the Financial Times, 30% Club and Henley Business School.

Alison Huntington’s latest insights