Posted , in Brand

As the old demarcations of the consulting industry continue to disappear and firms find themselves converging on the same opportunities, brand is playing an increasingly important role in determining which firms succeed and which fail. Despite this, most brand studies remain simplistic, superficial, and unreliable. We combine independence with deep sector knowledge to dig deeper, show you things about your firm you didn’t already know, and make your brand work harder for you.
Explore how the world’s leading consulting firms compare with each other in the minds of clients for quality, mindshare, value and a range of important attributes.
We explore how well firms are set up to deal with the changed landscape that will emerge after the crisis.
This report explores the ways in which firms can overcome the barriers that are emerging, and find growth in these challenging times.
In this podcast, we explore the pros and cons of different brand strategies.