Accenture Brand Perceptions 2017
Brand Perception Summary 2017
By Fiona Czerniawska.
One of the things I’ve always liked about Accenture (and I like quite a lot of things about them) is its apparent capacity to reinvent itself on a fairly regular basis. ERP, outsourcing, offshoring: Accenture has often been the first mover, prepared to go out on a limb in the market, often, I suspect, at the cost of turmoil behind the scenes. It puts a strategic stake in the ground, then expects the organisation to catch up.
So what are we to make of its campaign around “new”?
Blog | 19th July 2017 | Read more
By Fiona Czerniawska
We’ve done a lot of research into how clients think about the value consultants add. The best way is one of the simplest: to ask someone whether a firm has added value over and above the fees they charged. It’s a question a client can instinctively relate to and, by adding some supplementary questions about value as a multiple of fees charged, we can also gauge the extent to which this perceived value has been marginal or genuinely game-changing.
Blog | 1st February 2017 | Read more