The Boston Consulting Group Brand Perceptions 2017
Brand Perception Summary 2017
By Alison Huntington.
Our recent report into digital transformation laid out some compelling reasons why strategy firms should be ideally positioned to win in this market. Clients say they want to use digital transformation to grow their businesses, and to do that, their investment is starting to shift away from using digital to facilitate and accelerate existing business priorities, and towards more fundamental change to their business model. This sort of existential, burning platform-type of issue is exactly what you’d want some of the world’s cleverest people working on; indeed, over half of respondents at the largest companies we surveyed* say they plan to use strategy firms for this type of work.
Blog | 9th November 2017 | Read more