Analysis of recent thought leadership: Data & Analytics
White Space Programme 2018
By Alison Huntington.
Our recent report, Intelligent Analytics:Threats and opportunities in the global analytics market, reveals that, collectively, consulting firms currently only have a 25% share of the analytics market. The remaining 75% is being done in-house, by clients themselves.
That ought to bring the focus of most consulting firms—beating their fellow consulting firms to the analytics prize—into sharp relief. Instead of slogging it out with each other to work out how they divide up 25% of the market, perhaps they should be focused on the bigger prize that would come from persuading clients to do less in-house.
Blog | 4th July 2018 | Read more