McKinsey & Company Brand Perceptions 2017
What do clients think of McKinsey & Company? Our renowned client survey asks what consulting clients think of things like quality, value, and the key attributes of the leading consulting firms. It enables us to understand not only how well McKinsey & Company is impressing itself on the mind of clients, but where it’s perceived to be strongest and weakest, from both a sector and service perspective, and even which other firms its clients have on their minds. We make that information available, alongside analysis from our industry experts, in this Brand Perception Summary – a global view of how the McKinsey & Company brand is perceived by McKinsey & Company’s existing clients as well as its prospects.