What we do
We analyse the way in which economic, business, technology, and behavioural changes drive how organisations use professional services, and the implications that has for professional services firms.
See the size and shape of your market as you’ve never seen it before
Our model of the global professional services industry is the most powerful of its kind. It’s built from the bottom up and is fully customisable; meaning you not only get to see your market in greater precision and detail, but also in ways you’ve never seen it before.
Plan for what’s coming over the horizon
Our Market Trends Programme is designed to keep you informed about what’s happening in a wide range of geographical and sector-based markets; while our Emerging Trends Programme helps you to stay ahead no matter where, or for whom, you work.
Make better investment decisions
Whether you’re a private equity firm looking for commercial due diligence or deal origination services, or a professional services firm trying to work out where to invest for growth, we combine world-class market data and peerless industry knowledge to help you distinguish the next big thing from the last big thing.
Stand out from your competition
Differentiation matters, but it’s hard and getting harder. We help you to understand the competitive landscape, and to find the source of your own difference in the voices of your clients.
Engage your clients by developing propositions that really resonate with them
For too long, professional services firms have sold the market a range of capabilities that look and sound indistinct from anything that’s gone before, or from what’s being offered by any number of other firms. We help you to create powerful propositions that are rooted in client demand and communicated in powerful, meaningful ways.
Unlock the potential of your brand as a multiplier of growth
Most brand studies perform a superficial role by giving firms a pat on the back or a badge to wear. We get deep under the skin of your brand to help you understand its potential as a multiplier of growth in your business today, and how well aligned it is with where the market will be tomorrow.
Create better, more effective thought leadership
The clients of professional services firms consistently tell us that good thought leadership is the most powerful way a firm can market its services to them. But they also talk about the ineffectiveness of bad thought leadership. We help you to understand the difference, and make sure your thought leadership really leads.