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Brand vs Expertise: What really matters?

Fiona Czerniawska and David Redhill.

To continue our discussions around brand in professional services, David Redhill, ex-CMO of Global Consulting, Deloitte, joins us for this podcast episode. We explore whether firms can truly use their culture as a differentiator, the extent to which expertise is related to brand, and how mid-sized firms can compete in an increasingly crowded market.