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The future of the mid-sized firm

Richard Brackstone and Fiona Czerniawksa.

Accepted thinking around the consulting and wider professional services industry suggests that being a mid-sized firm isn’t a comfortable place to be, lacking both the brand weight and scale of the very large firms, and the personalised service and specialist know-how of smaller ones. Yet, here we are, two years on from the single greatest upheaval ever in the consulting industry and most mid-sized firms are still going strong. Our own research suggests that our assumptions about mid-sized firms could be wrong.