What will the future of thought leadership look like?
For the modern professional services firm, thought leadership can be a powerful tool for building a brand and establishing credibility with clients. But since the start of the pandemic, there have been some important changes both to the ways in which clients consume that thought leadership, and to what they’re looking for from it. In this episode of the podcast, we’re joined by thought leadership and content marketing expert Bev Burgess—a consultant, author, and Senior Adviser for ITSMA—to discuss what that all means for the future of firms’ content, and sketch out what thought leadership will look like in 2025 and beyond.
Fiona Czerniawska; Bev Burgess; and Fergus Navaratnam-Blair.