Thought leadership is really important at all stages of the buying process—from awareness, through consideration, to purchase and repurchase. For each stage of the buying process we asked about, around three-quarters of respondents could think of  an example, in the past year, where thought leadership had had an impact. And a huge 79% of respondents said that thought  leadership had influenced their final choice of supplier the last time they were involved in selecting a consulting firm. If readers  take just one thing from this report, it must be this: Thought leadership really matters.