Content in the crisis
The months since the onset of the COVID crisis have seen a surge in demand among senior executives for content that helps them stay up to date with developments, find practical ways to respond, and prepare for a future that seems less certain than it has done at any point in their lives.
Consulting firms have had an important role to play as content providers throughout this time, and in many ways have done so very well. However, against the backdrop of a rapidly-evolving situation, they’re in danger of being outgunned in the battle for the eyes and ears of their clients by business and economic publications, like HBR and The Economist, and even by mainstream media.
So what do consulting firms need to do next?