Based on our extensive client survey, this report reveals what senior end-users think about the world’s leading audit firms. Created to provide you with a snapshot of client views within the US and UK and to understand how your brand is perceived, the report also includes rankings of the leading firms for quality of work, value-add, and who clients would select as their first-choice auditor, along with profiles of these individual firms highlighting their strengths and weaknesses. This year, our report also contains an analysis of the impact of the COVID-19 crisis on clients’ perceptions of the market.