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Why thought leadership is more important than ever

Published May 2021

None of us could have predicted a year ago that applying sanitiser, wearing face masks, and finding an acceptable way to greet people would have become a way of life. Perhaps even fewer would have foreseen the considerable ripple effect the pandemic has had on the world of management consulting, and on firms' thought leadership in particular.

This report looks at the longer-term consequences of the COVID crisis on thought leadership; how changes in buying behaviour have elevated the importance of content, the power of good thought leadership, and some pointers as to how to maximise its potential benefits.

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