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Innovation: What do clients really want?

Published Aug 2022

“Innovation” has become a hot topic in consulting over the past few years: No longer content to be mere advisers, firms want to play a more proactive and hands-on role helping clients to build and launch innovative new products and solutions. And clients seem keen to work in this way, too: Our client data consistently reveals that “having an innovative approach” is one of the most important attributes a firm can have.

This report will explore what clients really mean when they say they want a firm to be innovative, and the way this presents itself through their choice of firm and throughout the buying process.

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