Inside Track: Quarterly webinar series
At Source, we help professional services firms understand what really matters when making decisions of vital importance—and both strategic and operational decisions on thought leadership are no exception to the rule.
We are committed to delivering exceptional client value and helping CMOs and their teams deliver impactful thought leadership. Hence, we are offering a quarterly webinar series, exclusive to White Space subscribers.
This four-part series will lift the lid on high performing thought leadership teams to showcase current trends and leading best practices.
Each 60-minute webinar will feature:
- Experts from Source
- Senior and inspiring guest speakers responsible for delivering professional services thought leadership projects
- Interactive discussions with live audience participation through Q&A and polling
Webinar 3: Why innovation in Thought Leadership is needed now more than ever
The explosion in digital and content marketing presents a glass-half-empty, glass-half-full opportunity for thought leadership. On the one hand, it offers the producers and activators of thought leadership a smorgasbord of innovative formats and channels to capture and hold the attention of their desired audiences. On the other hand, it adds noise and competition to the traditional thought leadership routes to market.
So how are the creators and campaign teams embracing the call for greater innovation to stand out in a crowded marketplace? What are the best and emerging practices, not just in delivering the "final report" but in how teams effectively plan, govern and organise themselves for success?
Join the third webinar of our 2024 series to hear expert perspectives.
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