Martin White

Senior Analyst, Client & Brand Insights

About me

Martin is a Senior Analyst in our Client & Brand Insights team. He is an experienced writer and analyst specialising in client perceptions, and helps professional services firms to understand how they are perceived in the market across multiple lines of business including consulting, risk advisory, tax advisory, and audit. His recent work with Source includes not only authoring a number of our Client Perceptions Studies and Market Trends reports, but also leading on brand benchmarking exercises, message testing projects, and conducting research involving extensive interviews and surveys. He regularly appears on the Source podcast, The Future of the Firm, and has been quoted in publications including Accountancy Today and the Financial Times. Prior to joining Source, Martin spent more than 11 years as an economic and financial consultant in a variety of roles at FTI Consulting and LECG.