Re: Focus
Published Mar 2023
The world is enduring a period of profound change and transformation. Post-pandemic uncertainty, economic headwinds, and global geopolitical instability have all left their mark. As businesses come to terms with a new normal, professional services firms need to keep pace. But how?
For this white paper, we spoke to global and regional marketing leaders from some of the world's top professional services firms. Through in-depth interviews, we sought to understand how an uncertain market is shaping their thinking, and how they plan to stay focused on what really matters amidst shifting cultural and economic sands.