Market analysis & investment strategy
Identify and unlock growth opportunities specific to your firm and markets
With our intelligence
Position yourself for success
Benchmark yourself against the needs of your customers and the performance of your competitors. Use these insights to confidently seize new opportunities in the market.
1
Accelerate your firm’s growth in new and emerging markets
Explore the scale and structure of high-potential markets. We draw insights from your clients to identify the most lucrative opportunities for your firm, guide investment decisions, and stay ahead as markets evolve.
2
Uncover your strengths to outperform the competition
Harness our extensive, ongoing study of buyer sentiment to uncover client priorities, understand how you’re perceived relative to competitors, and identify gaps in the market.
3
Evaluate brand performance and amplify your firm’s presence
Obtain a clear view of how clients and prospects experience your brand. Our unique approach to brand evaluation, grounded in the realities of the professional services market, reveals your brand strengths and growth opportunities.
How we can help
Through primary research designed for your firm, gain relevant and specific insights into market size, structure, trends, and the client behaviours driving change. Delivered through detailed reports and stakeholder presentations, these insights can guide investment decisions and help your firm stay ahead as client expectations evolve.
Brand studies
Evaluate your brand performance and boost its impact
Reveal an accurate picture of how clients and prospects experience your firm, from initial awareness to lasting loyalty, with Source’s unique approach to brand evaluation. Designed specifically for the professional services market, this research highlights strengths, uncovers gaps, and pinpoints actions to build a stronger brand.
Client Perceptions
Discover how leading firms are perceived and where brand opportunities lie
Source’s Client Perceptions programme reveals how senior decision makers view the top firms in your markets. Our reports benchmark and rank firm performance through independent analysis across key geographies, sectors, and service lines. Our analysis tracks how perceptions shift throughout the buying journey, uncovering client priorities, competitor strengths, and market gaps to help you better position your brand.
Get in touch to find out how we can help
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Identify tomorrow’s opportunities
Navigate the most important trends, shape your strategy, and thrive, with the advantage of our dynamic market-sizing data and informed client research.
Strengthen your brand to win more work
Build a brand that resonates with your target audience and allows you to stand out from the crowd. Use our innovative methodologies, proprietary research, and in-depth industry knowledge.