Missing the point: Why consulting firms might be targeting the wrong people with their thought leadership
Published Nov 2019
Our latest research into how people use thought leadership reveals a stark divide between people at the very top of organisations and those underneath them. The good news is that CXOs, by and large, love thought leadership. The bad news is that the senior managers sitting underneath them don’t. That’s a problem because, while it can’t do any harm to have CXOs on your side, the senior managers are the ones buying consulting services.
This report explores why consulting firms might be targeting the wrong people with their thought leadership, and what they can do about it.