Five ways to talk to your clients about AI
Emerging technology is dominating discussions at top tables, globally. And while some of the hype around genAI is subsiding, clients are still eager to understand where they can use new tech in their organisations. Consultants have a crucial part to play in helping time-poor, knowledge-limited executives understand where AI can work best for them—and in helping implement it when the time is right.
But clients are choosy: They want to work with firms that have credibility in the emerging tech space. We set out five ways consultants can talk about tech in a compelling and convincing way.
1. Talk about the practical applications that clients say they need
Now that the early buzz around genAI has dampened, businesses have started to take a more discerning look at the technology. They have started to ask themselves where the greatest potential lies for their own organisation. Firms that talk to these practical applications are more likely to catch the attention of busy clients who currently feel under pressure from many angles.
Our research shows that clients see the strongest use cases for genAI in fraud detection and cybersecurity, closely followed by data augmentation, data analysis & decision making, and marketing content generation. They see a less compelling case for procurement, legal services, and recruitment.