Husayn shares his insights on these matters and more:   

• Husayn suggests that successful AI adoption is primarily a behavioural challenge rather than a purely technological one. Organisations often struggle with deployment, especially larger ones, due to a lack of training, trust, and a clear desire to implement new systems. 

• While training is essential for adopting any new tool, it’s particularly neglected with AI. Many companies don’t have effective AI training programs, partly because the newness of AI makes training less straightforward. 

• A significant barrier to AI success is misinterpreting the core problem AI is meant to be solving. Effective deployment can only happen when there’s a clear grasp of the business problem and a firm decision that AI is the right tool for the job. 

• Many organisations, particularly larger ones, overestimate their grasp on their data systems and information flow. A lack of clarity and understanding of their internal data infrastructure often hinders effective AI deployment. 

• AI should be viewed more like a new employee or human resource rather than static software. This implies a need for ongoing training, reviews, and a more HR-centric approach to its integration, rather than just an IT procurement mindset. 

• The UK, especially London, has a strategic opportunity to lead in AI deployment by leveraging its strong professional services sector. Success hinges on implementing proper regulation—similar to the framework that established the UK as a FinTech hub—to foster trust, prevent exploitation, and ensure responsible, effective AI adoption. 

If you enjoyed this conversation, don’t miss our sister podcast, Future of the Firm. In a recent episode, we talked to Ben Tye, CEO of Gate One, about what clients want from growth and CX work in a volatile market.