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Beyond expertise: Consulting and thought leadership in the middle market

Fiona Czerniawska and Tom Stewart.

Thought leadership is a critical means by which a professional services firm can communicate the range of depth of its knowledge in a way that conventional, brand-led marketing can’t. But a major lesson learned during the pandemic is that mid-market organisations are looking for practical, real-world experience.

How, then, can professional service firms best engage with this market? Joining us to discuss the type of support mid-market clients want from consulting firms and the role thought leadership can play is Tom Stewart, author of the groundbreaking 1999 book Intellectual Capital.