Asad Kakuji

Asad works in Source's Client and Brand Insights Team, where he plays a pivotal role in shaping impactful, data-driven narratives. Working closely with both the data and research teams, he transforms complex quantitative data into the clear, compelling visual insights that underpin our reports.

With X years' experience in data analysis across a range of sectors, Asad plays an integral role in producing Source's Client Perceptions reports and delivering bespoke projects for some of the world's leading professional services firms.

Asad's ability to translate complex data into actionable insights strengthens Source's reputation as a leading authority in professional services, helping clients make smarter, evidence-based strategic decisions.