Gen is a Senior Business Development Manager at Source, where she plays a pivotal role in building and nurturing relationships with both new and existing clients across a broad spectrum of professional services sectors. With a focus on understanding the unique challenges faced by firms in different geographies and business lines, Gen works proactively to ensure that Source’s expertise and data-driven solutions provide maximum value.

She is dedicated to helping clients navigate the complexities of the market by offering tailored research solutions that address their most critical business challenges. From providing strategic insights to identifying growth opportunities, Gen ensures her clients are equipped with the intelligence they need to make informed decisions and stay ahead of industry trends.