John Bird

John leads both primary research and in-depth analysis for our flagship Market Trends programme, where he develops critical insights into shifting buying behaviours across sectors and regions. He also contributes his expertise to bespoke research projects for many of the world's leading consulting firms. Through regular engagement with senior buyers, top consultants, and clients, John ensures that the insights in our reports and presentations are relevant, well-developed, and impactful.

With expertise across a range of research methods—from survey design to interview framework development—John has played a key role in shaping not just the content of our work, but the way we deliver it. His commitment to continuous innovation ensures that our Market Trends programme continues to evolve and remains indispensable to firms.

John's combination of analytical rigour and insight-driven thinking plays a vital role in cementing Source's reputation as the go-to source for market intelligence in the professional services sector.