Margaret Cameron-Waller

Margaret brings more than 30 years' experience in consulting to her work at Source. Throughout her career, she has advised on a wide range of strategic and operating model challenges, helping clients navigate complex business environments with clarity and purpose.

For more than a decade at Source, Margaret has led projects focused on business strategy & market entry, brand positioning, customer experience, and new proposition testing. She has a particularly deep understanding of how professional services firms are perceived by clients in the market, having conducted many projects focused on how firms can leverage their strengths to gain a competitive advantage and grow their market share.

Margaret lends her wealth of expertise and experience to some of the world's leading professional services firms, giving them the evidence-based insight to support their strategic decision making.