Martin White

Martin is an experienced writer and analyst who delivers insights into how professional services firms are perceived by clients across multiple lines of business—including consulting, risk advisory, tax advisory, and audit. Martin plays a central role in Source's Client Perceptions programme, authoring key reports and leading research into emerging trends, evolving client needs, brand performance, and message testing. His work involves conducting in-depth interviews, surveys, and focus groups with senior decision makers, giving him a direct line to the client voice.

Martin regularly appears on the Source podcast, The Future of the Firm, and has been quoted in publications including Accountancy Today, Bloomberg Tax, The Wall Street Journal, and the Financial Times. Before joining Source, Martin spent more than 11 years working as an economic and financial consultant, giving him direct insight into professional services—especially the fields of regulation, forensic accounting, and expert witness work.

Martin's deep expertise and sharp insight into client perceptions strengthen Source's reputation as the go-to partner for firms seeking to understand and improve their market positioning.