Omaro Maseli

Omaro is a key member of the Marketing Advisory Team at Source, where she also lends her expertise to a wide range of bespoke projects. She uses her extensive experience in shaping thought leadership at the intersection of customer, business, and technology trends to advise global professional services firms on their content strategy.

She specialises in translating market signals into strategic insights that enable business leaders to anticipate change and make informed decisions. Her work spans multiple industries and includes contributions to business journal articles featured in leading publications, such as the Harvard Business Review.

Omaro's deep expertise in thought leadership helps professional services create more effective content—reinforcing Source's reputation as the go-to authority for market intelligence.