Sophie Gunn

Sophie leads our Client Perceptions programme, where she oversees the production of reports that help professional services firms understand how they’re perceived in the market and the factors that influence firm choice. This work delivers the critical intelligence our clients need to sharpen their brand positioning and strengthen their competitive edge.

Drawing on her seven years of experience in professional services, Sophie also applies her sharp analytical lens to a wide range of bespoke projects. She leads brand benchmarking exercises, conducts message testing, reviews thought leadership, and analyses client surveys and interviews to uncover the critical insights that inform our clients' strategic decisions.

Under Sophie's guidance, Source's research consistently delivers insights that elevate our thinking and enhance the value we provide to clients.