Toby Holleran

Toby brings over a decade of industry experience in research, analysis, market-sizing, consulting, and editorial to Source, alongside a keen numerical eye and an understanding of complex data dynamics.

Toby leads the continuous development of Source’s proprietary market-sizing model, the MegaModel, working closely with Source’s talented team of data engineers to enhance its precision and capability. Acting as a key link between the Market Trends and Data teams, Toby translates subtle shifts in the industry landscape into clear, actionable insights.

With a sharp understanding of Source's extensive data, Toby develops high-impact analysis that empowers professional services firms to make informed strategic decisions.