Viktor Hristov

Viktor plays a key role in improving internal processes and empowering teams through the development of smarter tools, systems, and analysis.

Viktor is responsible for Source's proprietary MegaModel market sizing data, turning complex data into meaningful insights that allow professional services firms to define their addressable markets. He recently led the successful migration of our Market Trends data portal to Tableau, enhancing the user experience on our new website and improving how clients engage with our rich, extensive data.

Before joining Source, Viktor spent three years conducting impactful consumer analysis in the retail industry, delivering insights that drove commercial impact.

With a strong analytical mindset and a collaborative approach, Viktor brings Source closer to the data we rely on—making it more actionable, accessible, and valuable to both colleagues and clients.