Intelligent Analytics: Threats and opportunities in the global analytics market
Strategic Planning Programme 2018
By Fiona Czerniawska.
Consulting firms are in a dilemma about how to organise their data & analytics capabilities most effectively: Should they have a stand-alone business unit, or should this expertise be embedded right across the organisation? The former has the advantage of signalling to clients that it’s an area of investment for the firm concerned, but the latter will help the firm differentiate itself on a tactical basis, by using evidence-based insights in proposals and in all its consulting work.
But this debate isn’t confined to consultants: It’s mirrored in their clients too. Earlier this year our Intelligent Analytics report featured several case studies from clients. “We're a small central team,” said the head of analytics in a French insurance company. “Up until a year ago, we reported to the CIO, but now we're part of the marketing and digital innovation function team.” And moving out of the IT function is only part of the organisational shift going on: There’s also pressure to take a more integrated approach to the way analytics work is carried out.
Blog | 3rd December 2018 | Read more
By Fiona Czerniawska.
Markets are what you make of them. Henry Ford knew it when he introduced the “any colour so long as it’s black” Model T Ford. Faberge knew it when he produced the first of his brilliant, bejewelled eggs. Big or small, high value or low cost: We get to decide.
For all the work we do in sizing the global consulting market (hint: it’s big), we’re acutely aware that there’s another, hidden market out there (hint: it’s much, much bigger. Where do you find this? First, you question your instincts; second, you re-think your value proposition.
Blog | 10th July 2018 | Read more
By Alison Huntington.
Our recent report, Intelligent Analytics:Threats and opportunities in the global analytics market, reveals that, collectively, consulting firms currently only have a 25% share of the analytics market. The remaining 75% is being done in-house, by clients themselves.
That ought to bring the focus of most consulting firms—beating their fellow consulting firms to the analytics prize—into sharp relief. Instead of slogging it out with each other to work out how they divide up 25% of the market, perhaps they should be focused on the bigger prize that would come from persuading clients to do less in-house.
Blog | 4th July 2018 | Read more
The analytics market has certainly been buzzing in recent years, but is it one in which consulting firms should continue to invest? Edward Haigh talks through some of the findings from our recent report on intelligent analytics.